What is Emarsys?

SAP’s cloud-based omnichannel customer engagement platform, Emarsys, is designed to help businesses achieve faster results. This new marketing hub enables you to cater to retail and B2C-customer industries, allowing you to engage your customers directly with highly personalized omnichannel journeys.
Thousands of leading brands rely on Emarsys to deliver the predictable, profitable results that their companies require. Scalability, customization, integration, and ease of use are the principal determinants of this solution. You can track customer interactions with your company, compare them to a significant statistical model, and generate precise predictions about how and when customers like to be contacted, as well as what material is most likely to elicit a response.

Features of SAP Emarsys

The Emarsys platform fits perfectly into the SAP Customer Experience solution.

Customer Engagement Platform

To drive more intelligent omnichannel engagement, Emarsys is driven by fully integrated customer engagement systems that eliminate silos and unify customer data through an open architecture and API.


Easily aligns business objectives with proven, industry-specific customer engagement strategies crowdsourced from leading brands.

Driven by Customer-Centric Personalization

Increases omnichannel engagement, retention, and loyalty by delivering customer personalisation across numerous channels and devices.

Fueled by Marketer-Friendly AI

Delivers consumer personalisation and constantly optimises business performance by combining AI and predictive analytics with marketing automation.

Simplified with Integrated Omnichannel Automation

Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels.

Authentic Multichannel Experiences

Allows you to communicate with your consumers in a fully tailored way across all platforms, with optimised content for email, social media, mobile, web, and direct mail.

Omnichannel Automation

Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience.

Measurable Business Results

Providing deep insights across strategic analytics, the customer lifecycle, and operational reports.

Unified Customer Data

To establish a single unified view of your consumer, fully synchronise data from any source, including e-commerce systems like Magento 2.0 and Shopify Plus.

Why choose Selcouth Consultancy for Emarsys Integration?

Selcouth Consultancy is a Gold SAP service provider with a long history of delivering high-value SAP solutions. Emarsys is the latest omnichannel marketing platform we have gathered our expertise in. We provide digital marketing executives and business owners to rapidly achieve targeted business outcomes by automating highly personalized and engaging omnichannel customer experiences.

EMARSYS SAP - Five Questions Answered

Considering the customer engagement platform as a part of the more extensive SAP Customer Experience portfolio, SAP acquired Emarsys in 2020. It also includes the SAP Marketing Cloud, SAP Commerce Cloud, SAP Sales Cloud, SAP Service Cloud, and SAP Customer Data Cloud solutions
Marketers can now connect purchasing and behavioral data to advertising campaigns in real-time with Emarsys’ CRM Ads. Marketers can now work with unrivaled targeting and hyper-personalization across today’s best-in-class advertising channels in real-time for the first time.
Emarsys now has over 1,500 customers and more than 800 workers in 13 offices worldwide, including London, Berlin, Sydney, Budapest, and a headquarters in Indianapolis, Indiana.
It consolidates multichannel customer data with Emarsys, allowing us to zero in on specific customers acrosY6s all channels. Develops a lucrative way by leveraging the capabilities of automation and artificial intelligence to improve efficiencies and accelerate business outcomes.
Personalization is a critical component of Emarsys’ marketing strategy. Consumers are more likely to buy from brands that provide relevant offers and recommendations, according to 91% of respondents. Emarsys confirms our vision for personalized, customer-centric commerce and that we provide the essential solutions to assist organizations in connecting the dots and delivering a real 1:1 customer experience.